e-BUSINESS CONSULTANTS
While originally all businesses did was to scan their brochures and put them on the Internet, many are increasingly approaching their websites with as a meticulous planning process as they are giving to their business plan.
You need to consider your target audience, competition and your unique selling proposition, in order to position yourself correctly in the market. You might have already done so with respect to your offline business, but the World Wide Web is a fast-changing medium and needs constant revision. Long-term strategy development in Internet terms means planning for the next few months, not years.
If your website is an extension of your offline business, Dorifor will help you incorporate your website objectives with your business objectives, so that your website becomes an integral part of your business. We will also work with you to review the marketing process in order to ensure your website communicates with your audience in their language and that you interact with them in a way that will ultimately allow you to increase your customer base.
On the other hand, if you have a great idea that you think the Internet would be a perfect medium to turn it into a successful business, we will help you research your market and your competition, develop objectives and strategies and guide you through all aspects of producing and marketing a successful website.
A properly planned website can make a difference between an online brochure and a business tool that can add value to your offline product/service, help you interact with your customers, act as a distribution method, be an advertising medium, etc. As the Internet market is a highly dynamic one, without a website plan you will find it increasingly difficult to keep up with the competition and the advances in technology and new business practices.